We’ve all heard the death knell for DVD production: streaming is the way to go, mobile devices can’t play them, they’re too fragile… the list goes on. But if you need marketing collateral that can be mailed to potential clients, or handed out at a trade show, you still can’t do much better than the traditional DVD.

The party band Rapidfire needed something to send out to event planners that showcased their style and sound. TeeFour Productions worked with the band to create a great-looking and great-sounding DVD that could be easily shipped to planners or simply handed out at their shows. We started by planning a rehearsal time for the whole band where we could shoot video as well as take some stills of the band. DVD production is a multi-step process that begins with strong planning.

For the rehearsal, we set up five cameras, including one on a crane to give those great swooping shots you see in concert videos. We combined sound feeds from the mixing board as well as various room microphones to be sure that we could achieve the right mix when it came time to create the sound for their DVD production.

dvd production coverBefore they started their performances, we set up lights to get still photos of the band. These were important not only for the band’s website, but also for the cover of the DVD. TeeFour Productions has a completely portable studio system that can put still and video lights, sound equipment, and a multitude of cameras in virtually any space.

The band played through their set and we got everything recorded. The idea was to create an intro on the video as well as a few samples of complete songs. This way, the people who viewed their DVD could just watch the overview or choose to dig deeper into their repertoire.

The order of operations actually had the DVD production coming last. The first thing we did was to create individual videos for each of the songs that they played. First, we created an animated logo with sound effects that could open all of the videos as well as the DVD. Then we went on to create each video separately. This involved switching between the five cameras during the video editing process. From there, we mixed down the audio tracks to get the best possible sound for each song. The sound files were exported to create mp3’s for their web site and social media presence.

The next step was to combine the pre-recorded intro and then take highlights from their best songs and put them together into a video that would auto-play when the DVD was inserted into a device. We worked very closely with the band to pick out the best snippets from both a sound and a visual standpoint. You can view the intro below:

DVD Production Made Easy

With all of the pieces in place, TeeFour Productions handled the mastering and printing of the DVDs. We were able to deliver a box of quality printed DVDs, a selection of mp3s, a portfolio of professional stills, and a number of music videos all from one four-hour shoot. If your marketing strategy includes DVD production, give TeeFour Productions a call to see how we can help you make the most of your project.