The company profile video is the new brochure. There was a time when a few simple printed materials, like a postcard or a catalog were the standard for business communication. But that time has long passed. If your company does not have a video that gives potential customers an overview of your business, you are missing out on a great opportunity.
Social media has revolutionized the way businesses can market themselves. More importantly, it has changed consumer habits. Today, when a potential customer is shopping for goods or services, the first place they turn is online. Google is the largest and most popular search engine, and often the first place people turn. But did you know that YouTube is a close second? Furthermore, since YouTube is a wholly-owned subsidiary of Google, results from YouTube often land very high up in a typical Google search. A company profile video can help your business rise to the top of organic search.
What is a Company Profile Video?
Simply put, a company profile video is an overview of your business. It typically consists of an interview with the principal or owners, product shots of their offerings, and maybe some customer testimonials. Here is a company profile video that TeeFour Productions created with StudioNow for Krystal White Boards.
To prepare for this video, the owner wrote a script covering all of the points that he wanted to make. TeeFour Productions worked with him to narrow the script and create a tight two-minute video. On shooting day, we brought our portable studio setup to Krystal’s offices and filmed with two cameras while the owner read from a teleprompter. We then had other employees demonstrate various functions, such as design, manufacturing, packaging, and installation of the white boards. The entire shoot took under two hours and caused minimal disruption to their normal business routine.
If you’re ready create a company profile video for your business, give TeeFour Productions a call to find out how simple and affordable it can be to get your company video online.