Video editing is often an afterthought when planning a corporate video production, but how the final product is assembled is just as important as the visuals. Today’s cameras are so sophisticated and easy to use that getting great pictures can look easy (it’s not). But even after gathering a selection of terrific footage, it still needs to be put together in a compelling way.
The word used in narrative filmmaking is montage, and it simply means a series of images that are cut together to tell a larger story. All video uses montage as part of their storytelling, but there are many different approaches that can enhance or detract from the final product. The most important thing is to begin with a concept of what you want your final video to be thematically, and to approach production with video editing in mind.
Video Editing Style
When TeeFour Productions partnered with Envelopes.com to create a corporate identity video, we started with an idea of how the video editing would be handled. They wanted a fast-paced video that worked something like a tour of their facility. They wanted to look modern and high-tech, and they wanted to feature their employees working hard, to emphasize that there are people behind the website.
The video editing was built around the music that they chose. The tempo of the music was the backbone for the video editing. We started the video with the actual entrance to their facility, and then moved through the different departments as you would if you were walking through. TeeFour Productions created the beginning of the video, with the animated envelope. Creating an interesting graphic or opening animation is another overlooked aspect of video editing.
Another important video editing consideration is the onscreen graphics. For this production, we matched the company’s color scheme and font to create the lower thirds that tie in nicely with their website and corporate identity. The slide-in effect complements the fast-paced presentation nicely. The video editing also tells a story — from the front door through the planning and production departments through to shipping, you can see every step of the process that their envelopes go through to reach your door.
If you need to create a New Jersey corporate video where the video editing is crucial to telling your story, get in touch with TeeFour Productions. We specialize in producing online videos that make companies in central New Jersey look their best.