A good website video can serve many purposes. For visitors to your website, a video introduction can tell them what they need to know about your site, and even make them more comfortable about joining your community or making a purchase.
First and foremost, a website video establishes your identity. If your site is a serious, business-minded endeavor, then your video should be very professional. Professional in its tone, graphics, and voiceover. If your site is more hobby-oriented, your website video should have a fun vibe that showcases your personality and your love of the topic.
Here at TeeFour Productions, we always recommend that our clients host their videos on YouTube. This may seem counter-intuitive when it comes t0 website video — after all, if someone is visiting your site why not host the video there? The answer, simply, is discoverability. A well-made video that provides an overview of your website can lead some of YouTube’s millions of viewers to find their way on to your site. Whether they view your video on YouTube or on your home page doesn’t matter, what matters is that you get your message across.
Website Video Case Study
The owner of UBuildNet.com saw a need in the market for a social networking site that caters to the needs of construction professionals. The need might not be obvious to many people, and he also needed a bit of a sales pitch to achieve a critical mass of construction professionals on his site to make it work. He called in TeeFour Productions to create a video that lays out the concept and details the advantages to working through UBuildNet. Here is the video we created:
We worked with the site owner to craft a script that introduces the concept of UBuildNet and highlights the great services they offer. We then managed the process of auditioning and hiring professional voiceover talent to give the website video a really polished sound. To keep things simple and inexpensive, we used stock photo images to enhance the visuals.
If you need to create a website video for your online project, get in touch with TeeFour Productions and see how we can help you make the most if your site.