tedmenzies

Ready to create a YouTube channel? At TeeFour Productions, we can help you every step of the way, from coming up with a great channel concept, to producing the videos, to building the channel itself on YouTube.

When attorney Steven Hernandez wanted to create a YouTube channel for his practice, we got together with him to design and create a series of videos that focus on his specialty, DWI defense in New Jersey. Mr. Hernandez wrote a series of short scripts that describe the various legal aspects of DWI charges in the state of New Jersey and demonstrated his expertise in defending these cases.

We began by setting up a simple shoot at his office with a green screen and a teleprompter. At TeeFour Productions, we have a fully mobile setup that can deliver great, studio-quality picture and sound from nearly any location. After Mr. Hernandez finished his readings, we set about creating a series of videos that would have a consistent look and feel that would contribute to the YouTube channel having a strong online identity.

Once all of the videos were completed, it was time to start creating a channel. Google funnels all of the back-end work required to create a YouTube channel through Google Plus. This is actually a good thing when it comes to having a production company like TeeFour build your channel, since we can create a Google Plus page and then make you or your representative a manager of the page. This avoids the necessity of sharing login information but allows us to create content on YouTube using your company’s name.

There are still some administrative hoops to jump through, especially when it comes to verifying your website. This is an essential step, however, as it allows you to place a link back to your website directly on your YouTube channel, and also lets you create annotations within the video that contain an external link. The process is simple, YouTube will provide a snippet of code that your webmaster will be required to upload onto your site.

Building the YouTube Channel

YouTube Channel

A clean YouTube channel design.

In building the channel www.youtube.com/stevenhernandezlaw, we were able to incorporate the clean, white look that is present in both the videos and on Mr. Hernandez’s corporate logo. All of the videos were uploaded with detailed metadata descriptions, titles, tags, and transcripts to optimize SEO and discoverability. To further enhance to feel of a content-centered YouTube channel, we created categories for groups of videos like “DWI Penalties in New Jersey.” This has the dual effect of creating playlists that viewers can watch without having to click from video to video. Now that the channel has been established, the Hernandez law firm can create additional videos at their discretion and simply add them to the existing channel. Adding content to an established channel always has a better feel than uploading random videos under nothing more than your user name.

If you are ready to create a YouTube channel but don’t know where to start, get in touch with TeeFour Productions and let our expertise guide you through the process.

A good website video can serve many purposes. For visitors to your website, a video introduction can tell them what they need to know about your site, and even make them more comfortable about joining your community or making a purchase.

First and foremost, a website video establishes your identity. If your site is a serious, business-minded endeavor, then your video should be very professional. Professional in its tone, graphics, and voiceover. If your site is more hobby-oriented, your website video should have a fun vibe that showcases your personality and your love of the topic.

Here at TeeFour Productions, we always recommend that our clients host their videos on YouTube. This may seem counter-intuitive when it comes t0 website video — after all, if someone is visiting your site why not host the video there? The answer, simply, is discoverability. A well-made video that provides an overview of your website can lead some of YouTube’s millions of viewers to find their way on to your site. Whether they view your video on YouTube or on your home page doesn’t matter, what matters is that you get your message across.

Website Video Case Study

The owner of UBuildNet.com saw a need in the market for a social networking site that caters to the needs of construction professionals. The need might not be obvious to many people, and he also needed a bit of a sales pitch to achieve a critical mass of construction professionals on his site to make it work. He called in TeeFour Productions to create a video that lays out the concept and details the advantages to working through UBuildNet. Here is the video we created:

We worked with the site owner to craft a script that introduces the concept of UBuildNet and highlights the great services they offer. We then managed the process of auditioning and hiring professional voiceover talent to give the website video a really polished sound. To keep things simple and inexpensive, we used stock photo images to enhance the visuals.

If you need to create a website video for your online project, get in touch with TeeFour Productions and see how we can help you make the most if your site.

Creating a viral video is often thought of as the golden chalice of online marketing. When you log onto YouTube and see that gurgling baby with 74 million views, it’s temping to think “how can I attract that much attention?” But not all attention is good, and creating a video that gets lots of attention but doesn’t achieve your goals is really a marketing failure.

viral video still

Charlie bit my finger…

Viral video has become so commonplace that it’s gotten its own verb form: “Going Viral.” The grandaddy of them all is a little gem called “Charlie Bit My Finger.” If you’re one of the three people on Earth who hasn’t seen it, click the link and prepare to be amused. But if you browse the top-viewed videos of all time, they’re almost all music videos. There’s nary a commercial video in the top 200.

There are a couple of reasons for this. First and foremost, people (and especially the young people who dominate social media) fiercely resist being marketed to. If Charlie’s brother removed his finger to reveal a dollop of Oragel, it would have been a great bit of marketing but the video would never have gained the traction that it did. The lesson? Viral video cannot be forced, and it should not be your goal when planning your video. The New York Times recently did a story about what makes a viral video. The bottom line is that people are driven to share videos with an emotional impact. Usually an uplifting one, but even a video that provokes is more likely to become a viral video than something that is merely depressing.

The Anti Viral Video

When you are planing your video, you want to consider how the audience will receive it. It’s much more important that your audience find your video informative than that they be driven to share it all over social media. One share on a very targeted Pinterest board is worth a thousand shares on the type of sites that establish viral videos, like Reddit. When you are ready to create a video that will both inform and entertain, if not spread across the internet like wildfire, give TeeFour Productions a call and let us help you conceive and execute your video vision.

What do we mean when we say video content marketing? The idea is simple enough — using video content to achieve your marketing goals. For many businesses, this means creating a traditional advertisement and purchasing preroll space through one of the many ad networks out there.video content marketing

This may not be the best strategy, however, as the New York Times pointed out in a recent article on the viewing habits of people who watch video online. As it turns out, more than half of the videos that run through ad networks are never seen. They autoplay when someone hits a page, or the viewer simply clicks over to another tab while the ad runs. Not to mention all of the ads that are running on mobile devices, which are so easily ignored until the content the viewer was actually searching for starts to play.

So what is the solution? At TeeFour Productions we specialize in video content marketing. This means creating a compelling video that delivers your message while providing information or entertainment to the viewer. Simply put, viewers are more receptive to your message if it comes wrapped in a package that they find useful.

Video content marketing can take many forms. The most common is the informational or how-to video. This type of production serves a variety purposes. It establishes your company as an authority in your area, while helping potential customers to relate your business with the topic at hand. It also increases your visibility, as useful videos get many views, helping to boost your SEO.

The other form of video content marketing is the entertaining video. These are the funny ones that go viral and get seen by millions. It’s kind of the holy grail of video content marketing, but its path is fraught with peril. If the joke on your video falls flat, it can easily become the target of derision. Even worse, if it is a smashing success, your message can get lost in the hoopla.

Practical Video Content Marketing

At TeeFour Productions, we’re here to help you make the most of your video budget. We don’t do straight-up advertising videos. We create engaging and informative pieces that put your company in the best light, and help you to engage your customers. Get in touch with us to get started on developing your video content marketing strategy.

Professional portrait photography can often conjure up the worst memories — Mom dressing you up in a sharp outfit and dragging you to Sears to sit on a rail in front of a pastoral painting. But not all portraits need to be corny, and not every professional portrait session needs to be painful.

professional portrait photography

Professional portrait photography
by Ted Menzies.

When we say professional portrait photography, we don’t mean professional in the sense that the photo is paid for. Professional portrait photography should capture who you are as a professional. This is sometimes referred to as an environmental portrait: capturing you in your element, showing what it is that you do best.

In this example, my own self-portrait serves a number of purposes. First, it showcases some of the equipment that I own. You can see that I use a professional camera, have a top-notch Arri light kit, and some pretty impressive sound gear. You can also see that I have a green screen, which clues you in to the fact that I can handle special effects in a video presentation. Finally, I like to think that the little touch of grey in my beard tells you that I’m not new at this, and that I bring a lot of experience to my work.

So much of our public interaction is done online these days, it’s hard to overstate the importance of professional portrait photography. When someone clicks your “About Us” tab, or visits your profile on a site like LinkedIn, the photo is the first thing they look at. Before they read a line of text, even the headline, our eyes are immediately drawn to a photograph. You never get a second chance to make a first impression.

Professional Portrait Photography Services

At TeeFour Productions, we’re here to help you make the most of your professional portrait photography needs. We have a completely mobile setup that can produce great-looking photos in nearly any setting. We come to your business and help you determine where the best place to shoot is, and what kind of props give off the right message about you and your company. Get in touch with us to see how we can help you create a great image for all of your professional communication.

Good video services many needs for both the viewer and the creator. The viewer can find useful information, a more complete look at a product or service, and entertainment. The creator can get their message across in a friendly way, that’s easy to digest and memorable. More importantly, the creator controls how the message is expressed.

A great example, now that it’s tax time, is how the software company TurboTax is using their YouTube channel as a video services center. Viewers can visit the channel and find a wide range of video services programs that answer tax questions and demonstrate how TurboTax can help. This is great marketing, smartly executed. TurboTax draws millions of viewers to their channel who are seeking exactly the help that they provide. The utility of the videos encourages sharing, increasing traffic and SEO.

turbo tax video services channel

Turbo Tax YouTube Channel.

The key concept here is utility. TurboTax is delivering useful information to consumers through their video services. The videos answer common questions about tax preparation,  but they also show how easy the process is when you use their software. Their channel is well-organized, with curated areas that divide their videos into sections like “General Tax Tips,” “Family and Home,” and “Job and Career.” Another great option they offer right at the top of their channel is the option to view the videos in Spanish.

How many people actually find and use this information? The graph below gives you some indication. You can see that as recently as 10 years ago, not very many people turned to the internet for tax advice. The last five years, however, have seen an explosion in how people trust and depend on information they can find online. Professionally produced video services are a big part of this revolution.

google-search-data

Video Services Approach

It pays to give some thought to how you are going to execute your marketing strategy when it comes to video services. In the above example, TurboTax created a useful channel that serves as a hub for information about tax filings and other tax-related questions. For more information about TurboTax’s video channel on YouTube, see this related article from ReelSEO.

Whether you’re looking to create a simple video to explain your product or service, or trying to create a whole YouTube channel around your field of expertise, TeeFour Productions can help. We’re the leading video producer in central New Jersey for corporate and business video production. Get in touch to get your video marketing efforts underway.

Video editing is often an afterthought when planning a corporate video production, but how the final product is assembled is just as important as the visuals. Today’s cameras are so sophisticated and easy to use that getting great pictures can look easy (it’s not). But even after gathering a selection of terrific footage, it still needs to be put together in a compelling way.

The word used in narrative filmmaking is montage, and it simply means a series of images that are cut together to tell a larger story. All video uses montage as part of their storytelling, but there are many different approaches that can enhance or detract from the final product. The most important thing is to begin with a concept of what you want your final video to be thematically, and to approach production with video editing in mind.

 Video Editing Style

When TeeFour Productions partnered with Envelopes.com to create a corporate identity video, we started with an idea of how the video editing would be handled. They wanted a fast-paced video that worked something like a tour of their facility. They wanted to look modern and high-tech, and they wanted to feature their employees working hard, to emphasize that there are people behind the website.

The video editing was built around the music that they chose. The tempo of the music was the backbone for the video editing. We started the video with the actual entrance to their facility, and then moved through the different departments as you would if you were walking through. TeeFour Productions created the beginning of the video, with the animated envelope. Creating an interesting graphic or opening animation is another overlooked aspect of video editing.

Another important video editing consideration is the onscreen graphics. For this production, we matched the company’s color scheme and font to create the lower thirds that tie in nicely with their website and corporate identity. The slide-in effect complements the fast-paced presentation nicely. The video editing also tells a story — from the front door through the planning and production departments through to shipping, you can see every step of the process that their envelopes go through to reach your door.

If you need to create a New Jersey corporate video where the video editing is crucial to telling your story, get in touch with TeeFour Productions. We specialize in producing online videos that make companies in central New Jersey look their best.

Video productions have always been the province of large companies, serving the dual purpose of creating brand awareness and delivering a sales pitch in a way that consumers are open to. Today’s video technology has not only broken barriers for small business to enter the video productions field, it has also created opportunity to reach consumers through new avenues that closely resemble traditional media.

Once again, YouTube is leading the effort. Back in the 20th century, if you wanted to advertise your product or service alongside a quality video productionsnetwork production like ‘Seinfeld’ or ‘E.R.’ you would need to invest heavily in your own video productions. Why? Because the cost of buying that ad space was so great, you couldn’t afford to air a commercial that didn’t have six-figure production standards.

Now, with so many networks running content and highlights on YouTube, it’s easy for anyone to place their ads with great programming that consumers are drawn to. Need proof? The Walt Disney Company just invested $500 million in Maker Studios. “Short-form online video is growing at an astonishing pace,” Said Disney CEO Bob Iger,  “and with Maker Studios, Disney will now be at the center of this dynamic industry with an unmatched combination of advanced technology and programming expertise and capabilities.”

Where Do Your Video Productions Fit In?

Creating a simple video for your company has never been easier. Short video productions can be created entirely in about a week and be airing as pre-roll in front on premium content in no time. And better still, with the great tools that Google AdWords provides, you are able to target your audience precisely by location and video content.

If you are ready to begin marketing your business with video productions that deliver quality messaging and access to the vast online world of premium content, get in touch with TeeFour Productions. Let us show you how easy and affordable it is to get started with video productions and all of the ways it can help your business grow.

The company profile video is the new brochure. There was a time when a few simple printed materials, like a postcard or a catalog were the standard for business communication. But that time has long passed. If your company does not have a video that gives potential customers an overview of your business, you are missing out on a great opportunity.

Social media has revolutionized the way businesses can market themselves. More importantly, it has changed consumer habits. Today, when a potential customer is shopping for goods or services, the first place they turn is online. Google is the largest and most popular search engine, and often the first place people turn. But did you know that YouTube is a close second? Furthermore, since YouTube is a wholly-owned subsidiary of Google, results from YouTube often land very high up in a typical Google search. A company profile video can help your business rise to the top of organic search.

What is a Company Profile Video?

Simply put, a company profile video is an overview of your business. It typically consists of an interview with the principal or owners, product shots of their offerings, and maybe some customer testimonials. Here is a company profile video that TeeFour Productions created with StudioNow for Krystal White Boards.

To prepare for this video, the owner wrote a script covering all of the points that he wanted to make. TeeFour Productions worked with him to narrow the script and create a tight two-minute video. On shooting day, we brought our portable studio setup to Krystal’s offices and filmed with two cameras while the owner read from a teleprompter. We then had other employees demonstrate various functions, such as design, manufacturing, packaging, and installation of the white boards. The entire shoot took under two hours and caused minimal disruption to their normal business routine.

If you’re ready create a company profile video for your business, give TeeFour Productions a call to find out how simple and affordable it can be to get your company video online.