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Social media video sharing is often seen as the endgame when a company creates a new video. They plan the message, go through production, and publish their video online. After all that, then they set out to promote their production on social media. But when you don’t take the intricacies of social media video sharing into account from the beginning, you may miss an opportunity to optimize your investment.

Each of the most popular platforms for social media have their own unique culture. It helps to think about the context that you’ll be sharing in before you plan out a script. The audience at LinkedIn will most likely be very different from the one at Pinterest. That doesn’t mean that you can’t promote your video to viewers of both, you just need to take the time to plan out your most effective means of reaching them.

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Photo Sharing: Mobile apps like Instagram and more traditional sites like Facebook and Tumblr start with photos. That’s the most likely way to grab the viewer’s attention. You can make this work in your favor by planning ahead to include one signature visual for your video. It needs to be a strong image that will engage the audience and draw them into clicking on your video. Think, for example, of the recent Geico commercial with the camel celebrating hump day. The singular image of a camel in an office is enough to intrigue the viewer into clicking, just to find out what exactly is going on!

Tagging: When you promote your video on sites like Twitter or YouTube, getting the tags right can be essential. Think about how you focus on SEO when you produce written content for your website: you settle on a keyword or phrase and then concentrate on weaving it throughout your post. Social media video sharing inhabits a similar space. You need to think about a simple and direct word or phrase that summarizes the main idea of your video. This will become the most effective hashtag or keyword tag that you can use across social media networks.

Interest Groups: When it comes to online groups or communities like those on LinkedIn or Reddit, it really helps to contribute to the group before you post your video. If you have one posting and it’s a link to your video, the regular group member will be turned off and will not visit your site (some may even ban you outright!). But if you take a little time to research where your video will be effective, and make a few friendly posts there leading up to the time when you want to promote your video, you will find a more receptive audience. Social media video sharing is much more effective when you’ve prepped your audience to receive your message.

Social Media Video Sharing Goals

Finally, it helps to have some goals in mind when you set out to share your video. Are you launching a new product or service? This is a big one and having viewers (or better yet, customers) share your video across their social networks helps to get the word out. Maybe you just have a video that shares some of your knowledge in an attempt to establish your core competency. This is where tagging and metadata are crucial. Whatever your social media video sharing goals are, TeeFour Productions can help you plan out your vision and execute a quality video production.

A commercial real estate video can be an invaluable tool for showcasing your commercial property and giving potential clients an inside look at your facility. Whether a potential tenant is doing research online for available space or has already toured your property, a good commercial real estate video will enable your offering to stand above the rest.

What makes a good commercial real estate video? The tone is very important. If you are marketing an office space that caters to professional tenants, you want a video that has a staid, classic look and sound. Here is a video that TeeFour Productions created for the Roosevelt Square Professional Building:

When we created this commercial real estate video, we acquired talent for the spot to play the role of workers in the building. It is important to show how people interact with the environment, even if you’re dealing with a new space that has yet to lease out. We made sure to get footage of all of the available space and amenities throughout the building, as well as exterior shots.

The script was written in advance and approved by the building owner. TeeFour Productions handled finding the voiceover talent and licensing legal music to use throughout the video. Because we also created the website that the video is hosted on, we were able to match the fonts and color schemes on the video’s graphics.

Commercial Real Estate Video Themes

As stated before, the theme above was directed at tenants who need a quiet and professional space. Maybe your space is geared more towards creative talent, like a recording studio. Or something more industrial, like a factory floor or warehouse. You may even have some unique features, like a theater or walk-in freezers. These are all possibilities and all require slightly different thinking when you are producing a commercial real estate video.

TeeFour Productions is here to help you sort it all out. From script to photography, editing to distribution, we can help you create an informative and compelling commercial real estate video. Get in touch with us to find out how.

TeeFour Commercial Real Estate Video Production

There’s a reason why YouTube video is the grandaddy of them all. When its founders had the idea ten years ago that there should be an easy platform for hosting video content that could be shared on many different web sites, they were clearly onto something. The online world has changed a lot in the years since, but YouTube has ridden the wave of change and managed to stay on top.

But is YouTube video still the way to go? A recent article on the video marketing site ReelSEO.com made the argument that there are better alternatives to using YouTube. They make a good case. The number one problem they point out (from a marketing standpoint) is that the owner of a video has very few tools for engagement with their audience. Sure, there is a robust comment and response ecosystem, but if you want to reach the audience you’ve built with messaging outside of video, there are few options.Youtube video

However, if you are managing a marketing campaign that includes video content, you really have no choice but to be a part of the YouTube video universe. There is such an emphasis on views that it may seem like your video efforts have been a failure if you don’t have six-figure viewing numbers. But sheer volume is rarely your goal. It is much more important to use video as an engagement tool for your customers, suppliers, and even employees.

What Kind of YouTube Video?

This is often the big question. Should a YouTube video be a straight-up advertisement like you see on television?  Should it be a narrative, like the ones that go viral? Or should it be informative or service-oriented, helping customers use your product? The answer, of course, is that it may be any of these, and a successful campaign will often employ all of them. That is where the real strength of YouTube video comes into play.

The basic sales-pitch advertisement has a terrific platform on YouTube. Their 200 million users watch a lot of video, and you can target your simple ad to run as a pre-roll before any number of popular YouTube videos. There is no place else on the internet that gives you that kind of a television advertising feel at a fraction of the cost. If you’re trying to go for the viral video brass ring, there’s no other place to be. YouTube video is easily shared across social networks where viral videos take off, and the YouTube servers (powered by Google) are the most robust platform in the world, easily serving up millions of videos a day. Finally, if you just want to create service videos, any YouTube video is easily embedded on your website or Facebook page or mobile app… just about anywhere you choose to engage your customers.

So while there may be practical reasons to host your video somewhere other than YouTube, the case for YouTube video is simply overwhelming. If your business is ready to start creating online video, get in touch with TeeFour Productions to find out how we can help you to realize your video marketing goals.

A popular marketing tool for authors and publishers is the book trailer video. There’s a wide variety of styles that can be found among book trailer videos, including dramatic scenes, author insides, and straight forward sales pitches. At TeeFour Productions, we use our editorial background to create videos that are useful to the viewer while conveying the sales message.

In his book Jab, Jab, Jab, Right Hook, author Gary Vaynerchuk lays out the strategy that we employ here. The idea is to give away as much useful information as you can, free of any obligation, to your audience. This allows you to do a number of things. First, it builds goodwill to the people who might be seeking your services. Second, it establishes you as an authority in your field. Finally, it helps you to gain trust in people that you may later be selling to.

The Book Trailer Video

In this video, author and speaker Frances Cole Jones is giving some valuable advice to job seekers. With the economy being what it has been for the last few years, this is a large target market. In order to help the audience feel more receptive to her message, she uses a friendly tone and gives real, practical advice for the job seeker.

The book trailer video opens with images of her books, which serves two purposes. First, it creates some brand awareness for her WOW Factor book and lecture series. Second, by showcasing the books that she’s written, it gives her a level of authority to speak about her subject area.

Book trailer video

Frances Cole Jones

We were able to set up a nice light and sound combination in a conference room to do the shoot. There was very little planning and scripting that went into the video, as Frances is an experienced public speaker and felt that the immediacy of an extemporaneous video would help to convey her energy level more than something scripted.

Of course, it becomes tiresome for the viewer to watch a “talking head” style video for too long. So TeeFour Productions mixed a graphics package that highlights her points with some simple camera changes to keep the video engaging. Mixed with some contemporary jazz music, it keeps the video moving along. The explicit sales pitch doesn’t come until the end, and it’s a soft sell that’s not likely to turn off the viewer.

This book trailer video is likely to be shared on blogs, LinkedIn and other social media sites with a business or personal development focus. Any business video can use the same strategy — give the viewer some useful information before going to the sales pitch. If you need to produce a book trailer video, or any informational video production, give TeeFour Productions a call to find out how we can help.

We’ve all heard the death knell for DVD production: streaming is the way to go, mobile devices can’t play them, they’re too fragile… the list goes on. But if you need marketing collateral that can be mailed to potential clients, or handed out at a trade show, you still can’t do much better than the traditional DVD.

The party band Rapidfire needed something to send out to event planners that showcased their style and sound. TeeFour Productions worked with the band to create a great-looking and great-sounding DVD that could be easily shipped to planners or simply handed out at their shows. We started by planning a rehearsal time for the whole band where we could shoot video as well as take some stills of the band. DVD production is a multi-step process that begins with strong planning.

For the rehearsal, we set up five cameras, including one on a crane to give those great swooping shots you see in concert videos. We combined sound feeds from the mixing board as well as various room microphones to be sure that we could achieve the right mix when it came time to create the sound for their DVD production.

dvd production coverBefore they started their performances, we set up lights to get still photos of the band. These were important not only for the band’s website, but also for the cover of the DVD. TeeFour Productions has a completely portable studio system that can put still and video lights, sound equipment, and a multitude of cameras in virtually any space.

The band played through their set and we got everything recorded. The idea was to create an intro on the video as well as a few samples of complete songs. This way, the people who viewed their DVD could just watch the overview or choose to dig deeper into their repertoire.

The order of operations actually had the DVD production coming last. The first thing we did was to create individual videos for each of the songs that they played. First, we created an animated logo with sound effects that could open all of the videos as well as the DVD. Then we went on to create each video separately. This involved switching between the five cameras during the video editing process. From there, we mixed down the audio tracks to get the best possible sound for each song. The sound files were exported to create mp3’s for their web site and social media presence.

The next step was to combine the pre-recorded intro and then take highlights from their best songs and put them together into a video that would auto-play when the DVD was inserted into a device. We worked very closely with the band to pick out the best snippets from both a sound and a visual standpoint. You can view the intro below:

DVD Production Made Easy

With all of the pieces in place, TeeFour Productions handled the mastering and printing of the DVDs. We were able to deliver a box of quality printed DVDs, a selection of mp3s, a portfolio of professional stills, and a number of music videos all from one four-hour shoot. If your marketing strategy includes DVD production, give TeeFour Productions a call to see how we can help you make the most of your project.

YouTube marketing can mean many things — it could be creating videos to promote your business, or product demonstrations for potential clients, or even instructionals for customers who already bought your product. There are many ways to leverage video content to help your business, but there is one important thing to remember about YouTube: every video is on equal footing.

There are channels that feature “premium” content, but each individual video sits on its own YouTube page, whether it was produced by a multi-million dollar ad agency or a small mom-and-pop store. One area where this has become an extreme example is the beauty industry.

The beauty and cosmetics industry is big business: over $13 billion in annual revenue. And we’ve all seen their ads on television — beautiful young people pouting at the camera in dramatic light. Or fifty-something Hollywood stars who don’t look a day over thirty. That’s the kind of brand recognition that a huge ad budget can buy. But what about online?

In this report from the website Pixability, we can see the impact that smaller players are having on the beauty industry. While the big-name brands all have channels on YouTube, they’re completely overwhelmed by smaller players and individual vloggers who have seized control of the conversation.

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As you can see, there are 45,000 channels that focus on beauty-related topics. That’s a lot of video being dedicated to one industry. Yet only 2% of the 700 million monthly views are going to the big players in the industry. To take it a step further, the top 15 beauty vloggers have over 2 million subscribers!

What does all of this mean to the big players in the beauty industry? The most important thing it signals is that in an industry where image control is crucial, they have no control at all. Even if they were to ramp up their YouTube marketing efforts dramatically, there’s almost no way they could stem the tide of information about their products being put out there by third parties.

Smart YouTube Marketing

If you’re a business in central New Jersey looking to put some videos online, you may not think this has much to do with you. After all, if you had millions of customers critiquing your product on YouTube, you’d have millions of customers. Nice problem to have. But the issues facing the big players in the beauty industry can be instructive to any business.

If you are not controlling the flow of information about your product online, someone else may. That someone may be your biggest fan, or your biggest competitor.  Smart YouTube marketing means taking the initiative and putting your best foot forward, so that anyone who is searching for your product or service is likely to find a message that you’ve crafted, and that serves your goals.

TeeFour Productions can help your New Jersey business with your video production needs. Don’t let your message on YouTube be delivered by someone else, get in touch with us and take charge of your YouTube marketing!

Video sharing on social media can take many forms. Once you’ve created your video, you have options on where and when they can be played. TeeFour Productions has experience in using most of the popular sites and we’ve developed a strategy to help your video get maximum exposure.

You have a lot of choices about where to host your video. You may host it directly on your server, tightly integrated with your website. There are some advantages to this approach. Mainly, it gives you a clearer picture of analytics as far as how many people view the page and actually play the video. There are also many third-party sites that will handle your videos for you. WordPress, for instance, has a subscription service that serves video and works very well with their popular backend.  For pure critical mass, however, the clear winner is YouTube.

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As you can see from this poll report about video sharing on social media from the site ReelSEO.com, the vast majority of video producers choose to host their videos on YouTube. There are a lot of reasons for this. The biggest one is that YouTube is, well, the biggest one. YouTube is now the world’s second most popular search engine, behind only its parent Google. It just makes sense to be where the eyeballs are. But YouTube doesn’t just rest on their traffic. They also provide a great many tools to optimize your video marketing efforts.

One of the biggest advantages to using YouTube is its portability. On virtually any platform or device, the reader will recognize that a video is originating from YouTube and either embed the player or launch a separate app. This is very important. The only thing worse than customers not being able to see a video that you paid to produce is frustrating your customers because they can’t see your video.

Another great feature in YouTube is the Closed Captioning option. This might seem like an extra feature that doesn’t benefit many viewers, but in fact it is an essential part of search engine optimization. By giving a clear and definitive transcript of your video, Google is able to index its contents just as they do your website.

Video Sharing on Social Media Strategy

So now you’ve got your video, hosted on YouTube with a transcript, what next? This is where your wider social media presence becomes important. Rather than hosting a video on Facebook, you can post your YouTube video directly on to your Facebook page. This is rather seamless to the viewer, but maintains your one central area to track views. Then you can extend your efforts to Twitter, Pinterest, or whatever other platforms on which you maintain an online presence.

If you are a central New Jersey business or organization and need help with your video sharing on social media, get in touch with us here at TeeFour Productions. We can help you to create a great video, and also help you maximize your exposure through smart use of social media technologies.

A product demo video is the new essential for 21st Century business. It used to be the glossy catalog that was the gold standard of product marketing. Twenty years ago, the website emerged as a must-have communication tool. In this new era of social media, if you don’t have a product demo video, you’re not in the game.

Nothing works quite as well as video to demonstrate and explain your product to potential customers. When you create your own video, you can control the message and presentation in a way that enhances your reputation. Don’t let the only result for your product search on YouTube be some random person expressing their opinion via their cellphone.

Product Demo Video Case Study

The owner of Ronjo’s Magic and Costumes has long manufactured his own line of tricks and aids for the magician community. When his wholesalers began asking him for video to demonstrate his products, he worked with TeeFour Productions to create a cute and engaging product demo video.

We lined up a group of kids for Ron to show off his product to, and then shot him performing the trick live. Using three cameras, multiple lights, and microphones, we were able to capture his performance as if it were a live show. If he had to do the trick a second time, the kid’s reactions would not have been as genuine.

Later, TeeFour Productions created some custom graphics to give the video an identity, and then edited footage from the three cameras into a fun and informative video. Ron was able to share this video through his Facebook page and Twitter account, as well as providing the raw file to his wholesalers and a YouTube video link to anyone that wanted to showcase The Sneaky Snake online.

You don’t need to be a natural performer like Ron to make a successful product demo video. We can help you come up with a great script, use a teleprompter, and even procure talent to put your product in the best light. To get started on your own product demo video, give us a call at (609) 316-TEE4 or email info@teefourproductions.com.

TeeFour Product Demo Video

When it comes time to choose a video producer for your business communications, it’s important to understand all of the considerations that you should make. There are a lot of companies that can help you put a video online,  but is that really enough?

At TeeFour Productions, we work closely with our clients to cultivate an image that suits your business communication needs. Sometimes you need a video that is a straight sales tool, other times you need to showcase your product or service in a way that demonstrates your expertise. Finally, you need to do so in a video that will encourage viewers to watch the whole thing and even share it with their online networks.

Being a good video producer means starting with your goals and producing a script that is both focused and effective. After that script is written, the video producer must coordinate talent and location, determine what gear is needed, and manage the production process from beginning to end. Finally, your video producer should be someone who works with you as a partner during the editing process, going over each iteration while simultaneously taking your input and making recommendations on how the final product should play.

Not Just a Video Producer

 In the example above, TeeFour Productions worked with the client to create a video that served two purposes. First, the video showcases the facilities and the people that make this golf course a great place to play. Second, there’s a direct call to action that prompts the viewer to look at the client’s website and even book a tee time.
Behind the scenes, we started with a script and worked to secure a professional voiceover artist for a reading. At one point, after the recording had been made, the client decided that they needed to change a line, which we were able to accomplish seamlessly.
As the video producer, TeeFour Productions handled all of the onsite photography as well as the edit. We even created a number of different versions, with different graphic packages that changed according to where the video was embedded online.
If you’re looking for a video producer in New Jersey, and want service that goes well beyond just the production of the video itself, give us a call at (609) 316-8334 or email at info@teefourproductions.com. You can also use our online contact form. We’re ready to help you get your business video online.
TeeFour Video Producer

When Envelopes.com wanted to create a corporate identity video, they turned to TeeFour Productions for help. Their concept was that they wanted to showcase their facility and the people who make their extensive line of stationary products.

To achieve this, we first met with their team and set up a tour of their factory. Since there are many steps that go into creating their final product, this was an ideal place to shoot. With the noise level on the factory floor being very high, we decided early on to avoid using a host giving a tour.

Instead, over two days of shooting, we got footage of all the different departments doing their jobs. A corporate identity video needs to go beyond just the obvious product shots, it needs to showcase the people and the ethos of a company. In the final product, we see lots of people doing different jobs, and working together as a team.

After the shoot, we assembled a rough cut and reviewed the results with the client. In going over the many shots we had, we were able to determine what was most important to them and what could be left out. This particular client even took the lead in choosing the music, going for something very upbeat and modern. Here is the final video:

Types of Corporate Identity Video

The example above is only one way to approach corporate identity video. There are many other styles that you should consider. An interview with a company officer is one possibility. Using professional voiceover to describe your business is another. There is no right or wrong, and if your goal is to create a sustained campaign, you may choose to utilize all of these. At TeeFour Productions, we’re ready to use all of our skills in visual storytelling to help you to create the best possible corporate identity video.

TeeFour Corporate Identity Video