Editorial video production is a great alternative to the standard sales pitch of a commercial video. When we talk about editorial, try to think of what you might see in a newscast. There is usually an interview subject, some graphics, and sometimes a host to introduce the subject matter. When you are designing video for social media, this kind of informational content is often more pleasing to your audience than a hard sell. If the viewer feels that they learned something or were entertained, they are more likely to share your video with their network.
Example of an Editorial Video Production
Above is a video produced for the Great South Bay series that features the William Floyd Estate national park on Long Island. The style of the video is breezy and informative, appealing to the history buffs that are their core target audience. Creating an editorial video like this presents a number of challenges, not the least of which is that this particular shoot was conducted in an historic building with limited space and power.
Our editorial video production team is equipped with a mobile setup that can produce studio-quality results in nearly any setting. Location lighting and sound can be a tricky endeavor, but we have the experience and know-how to make it look and sound great while causing minimal disruption.
Executive Producer Ted Menzies has many years of experience working at mainstream journalism outlets like CNN, and is skilled at conducting an interview that will bring out the intended message in the best possible way. Editorial video production is a collaborative effort, and it’s where a custom content specialist like TeeFour Productions really shines.
If you’re ready to embark on an editorial series, or just want a single video to add to your social media mix, get in touch at email@example.com or call (609) 316-TEE4 or (609) 316-8334.