corporate video

Video editing is often an afterthought when planning a corporate video production, but how the final product is assembled is just as important as the visuals. Today’s cameras are so sophisticated and easy to use that getting great pictures can look easy (it’s not). But even after gathering a selection of terrific footage, it still needs to be put together in a compelling way.

The word used in narrative filmmaking is montage, and it simply means a series of images that are cut together to tell a larger story. All video uses montage as part of their storytelling, but there are many different approaches that can enhance or detract from the final product. The most important thing is to begin with a concept of what you want your final video to be thematically, and to approach production with video editing in mind.

 Video Editing Style

When TeeFour Productions partnered with Envelopes.com to create a corporate identity video, we started with an idea of how the video editing would be handled. They wanted a fast-paced video that worked something like a tour of their facility. They wanted to look modern and high-tech, and they wanted to feature their employees working hard, to emphasize that there are people behind the website.

The video editing was built around the music that they chose. The tempo of the music was the backbone for the video editing. We started the video with the actual entrance to their facility, and then moved through the different departments as you would if you were walking through. TeeFour Productions created the beginning of the video, with the animated envelope. Creating an interesting graphic or opening animation is another overlooked aspect of video editing.

Another important video editing consideration is the onscreen graphics. For this production, we matched the company’s color scheme and font to create the lower thirds that tie in nicely with their website and corporate identity. The slide-in effect complements the fast-paced presentation nicely. The video editing also tells a story — from the front door through the planning and production departments through to shipping, you can see every step of the process that their envelopes go through to reach your door.

If you need to create a New Jersey corporate video where the video editing is crucial to telling your story, get in touch with TeeFour Productions. We specialize in producing online videos that make companies in central New Jersey look their best.

Video productions have always been the province of large companies, serving the dual purpose of creating brand awareness and delivering a sales pitch in a way that consumers are open to. Today’s video technology has not only broken barriers for small business to enter the video productions field, it has also created opportunity to reach consumers through new avenues that closely resemble traditional media.

Once again, YouTube is leading the effort. Back in the 20th century, if you wanted to advertise your product or service alongside a quality video productionsnetwork production like ‘Seinfeld’ or ‘E.R.’ you would need to invest heavily in your own video productions. Why? Because the cost of buying that ad space was so great, you couldn’t afford to air a commercial that didn’t have six-figure production standards.

Now, with so many networks running content and highlights on YouTube, it’s easy for anyone to place their ads with great programming that consumers are drawn to. Need proof? The Walt Disney Company just invested $500 million in Maker Studios. “Short-form online video is growing at an astonishing pace,” Said Disney CEO Bob Iger,  “and with Maker Studios, Disney will now be at the center of this dynamic industry with an unmatched combination of advanced technology and programming expertise and capabilities.”

Where Do Your Video Productions Fit In?

Creating a simple video for your company has never been easier. Short video productions can be created entirely in about a week and be airing as pre-roll in front on premium content in no time. And better still, with the great tools that Google AdWords provides, you are able to target your audience precisely by location and video content.

If you are ready to begin marketing your business with video productions that deliver quality messaging and access to the vast online world of premium content, get in touch with TeeFour Productions. Let us show you how easy and affordable it is to get started with video productions and all of the ways it can help your business grow.

The company profile video is the new brochure. There was a time when a few simple printed materials, like a postcard or a catalog were the standard for business communication. But that time has long passed. If your company does not have a video that gives potential customers an overview of your business, you are missing out on a great opportunity.

Social media has revolutionized the way businesses can market themselves. More importantly, it has changed consumer habits. Today, when a potential customer is shopping for goods or services, the first place they turn is online. Google is the largest and most popular search engine, and often the first place people turn. But did you know that YouTube is a close second? Furthermore, since YouTube is a wholly-owned subsidiary of Google, results from YouTube often land very high up in a typical Google search. A company profile video can help your business rise to the top of organic search.

What is a Company Profile Video?

Simply put, a company profile video is an overview of your business. It typically consists of an interview with the principal or owners, product shots of their offerings, and maybe some customer testimonials. Here is a company profile video that TeeFour Productions created with StudioNow for Krystal White Boards.

To prepare for this video, the owner wrote a script covering all of the points that he wanted to make. TeeFour Productions worked with him to narrow the script and create a tight two-minute video. On shooting day, we brought our portable studio setup to Krystal’s offices and filmed with two cameras while the owner read from a teleprompter. We then had other employees demonstrate various functions, such as design, manufacturing, packaging, and installation of the white boards. The entire shoot took under two hours and caused minimal disruption to their normal business routine.

If you’re ready create a company profile video for your business, give TeeFour Productions a call to find out how simple and affordable it can be to get your company video online.

When Envelopes.com wanted to create a corporate identity video, they turned to TeeFour Productions for help. Their concept was that they wanted to showcase their facility and the people who make their extensive line of stationary products.

To achieve this, we first met with their team and set up a tour of their factory. Since there are many steps that go into creating their final product, this was an ideal place to shoot. With the noise level on the factory floor being very high, we decided early on to avoid using a host giving a tour.

Instead, over two days of shooting, we got footage of all the different departments doing their jobs. A corporate identity video needs to go beyond just the obvious product shots, it needs to showcase the people and the ethos of a company. In the final product, we see lots of people doing different jobs, and working together as a team.

After the shoot, we assembled a rough cut and reviewed the results with the client. In going over the many shots we had, we were able to determine what was most important to them and what could be left out. This particular client even took the lead in choosing the music, going for something very upbeat and modern. Here is the final video:

Types of Corporate Identity Video

The example above is only one way to approach corporate identity video. There are many other styles that you should consider. An interview with a company officer is one possibility. Using professional voiceover to describe your business is another. There is no right or wrong, and if your goal is to create a sustained campaign, you may choose to utilize all of these. At TeeFour Productions, we’re ready to use all of our skills in visual storytelling to help you to create the best possible corporate identity video.

TeeFour Corporate Identity Video