video marketing

A good website video can serve many purposes. For visitors to your website, a video introduction can tell them what they need to know about your site, and even make them more comfortable about joining your community or making a purchase.

First and foremost, a website video establishes your identity. If your site is a serious, business-minded endeavor, then your video should be very professional. Professional in its tone, graphics, and voiceover. If your site is more hobby-oriented, your website video should have a fun vibe that showcases your personality and your love of the topic.

Here at TeeFour Productions, we always recommend that our clients host their videos on YouTube. This may seem counter-intuitive when it comes t0 website video — after all, if someone is visiting your site why not host the video there? The answer, simply, is discoverability. A well-made video that provides an overview of your website can lead some of YouTube’s millions of viewers to find their way on to your site. Whether they view your video on YouTube or on your home page doesn’t matter, what matters is that you get your message across.

Website Video Case Study

The owner of UBuildNet.com saw a need in the market for a social networking site that caters to the needs of construction professionals. The need might not be obvious to many people, and he also needed a bit of a sales pitch to achieve a critical mass of construction professionals on his site to make it work. He called in TeeFour Productions to create a video that lays out the concept and details the advantages to working through UBuildNet. Here is the video we created:

We worked with the site owner to craft a script that introduces the concept of UBuildNet and highlights the great services they offer. We then managed the process of auditioning and hiring professional voiceover talent to give the website video a really polished sound. To keep things simple and inexpensive, we used stock photo images to enhance the visuals.

If you need to create a website video for your online project, get in touch with TeeFour Productions and see how we can help you make the most if your site.

What do we mean when we say video content marketing? The idea is simple enough — using video content to achieve your marketing goals. For many businesses, this means creating a traditional advertisement and purchasing preroll space through one of the many ad networks out there.video content marketing

This may not be the best strategy, however, as the New York Times pointed out in a recent article on the viewing habits of people who watch video online. As it turns out, more than half of the videos that run through ad networks are never seen. They autoplay when someone hits a page, or the viewer simply clicks over to another tab while the ad runs. Not to mention all of the ads that are running on mobile devices, which are so easily ignored until the content the viewer was actually searching for starts to play.

So what is the solution? At TeeFour Productions we specialize in video content marketing. This means creating a compelling video that delivers your message while providing information or entertainment to the viewer. Simply put, viewers are more receptive to your message if it comes wrapped in a package that they find useful.

Video content marketing can take many forms. The most common is the informational or how-to video. This type of production serves a variety purposes. It establishes your company as an authority in your area, while helping potential customers to relate your business with the topic at hand. It also increases your visibility, as useful videos get many views, helping to boost your SEO.

The other form of video content marketing is the entertaining video. These are the funny ones that go viral and get seen by millions. It’s kind of the holy grail of video content marketing, but its path is fraught with peril. If the joke on your video falls flat, it can easily become the target of derision. Even worse, if it is a smashing success, your message can get lost in the hoopla.

Practical Video Content Marketing

At TeeFour Productions, we’re here to help you make the most of your video budget. We don’t do straight-up advertising videos. We create engaging and informative pieces that put your company in the best light, and help you to engage your customers. Get in touch with us to get started on developing your video content marketing strategy.

Video productions have always been the province of large companies, serving the dual purpose of creating brand awareness and delivering a sales pitch in a way that consumers are open to. Today’s video technology has not only broken barriers for small business to enter the video productions field, it has also created opportunity to reach consumers through new avenues that closely resemble traditional media.

Once again, YouTube is leading the effort. Back in the 20th century, if you wanted to advertise your product or service alongside a quality video productionsnetwork production like ‘Seinfeld’ or ‘E.R.’ you would need to invest heavily in your own video productions. Why? Because the cost of buying that ad space was so great, you couldn’t afford to air a commercial that didn’t have six-figure production standards.

Now, with so many networks running content and highlights on YouTube, it’s easy for anyone to place their ads with great programming that consumers are drawn to. Need proof? The Walt Disney Company just invested $500 million in Maker Studios. “Short-form online video is growing at an astonishing pace,” Said Disney CEO Bob Iger,  “and with Maker Studios, Disney will now be at the center of this dynamic industry with an unmatched combination of advanced technology and programming expertise and capabilities.”

Where Do Your Video Productions Fit In?

Creating a simple video for your company has never been easier. Short video productions can be created entirely in about a week and be airing as pre-roll in front on premium content in no time. And better still, with the great tools that Google AdWords provides, you are able to target your audience precisely by location and video content.

If you are ready to begin marketing your business with video productions that deliver quality messaging and access to the vast online world of premium content, get in touch with TeeFour Productions. Let us show you how easy and affordable it is to get started with video productions and all of the ways it can help your business grow.

The company profile video is the new brochure. There was a time when a few simple printed materials, like a postcard or a catalog were the standard for business communication. But that time has long passed. If your company does not have a video that gives potential customers an overview of your business, you are missing out on a great opportunity.

Social media has revolutionized the way businesses can market themselves. More importantly, it has changed consumer habits. Today, when a potential customer is shopping for goods or services, the first place they turn is online. Google is the largest and most popular search engine, and often the first place people turn. But did you know that YouTube is a close second? Furthermore, since YouTube is a wholly-owned subsidiary of Google, results from YouTube often land very high up in a typical Google search. A company profile video can help your business rise to the top of organic search.

What is a Company Profile Video?

Simply put, a company profile video is an overview of your business. It typically consists of an interview with the principal or owners, product shots of their offerings, and maybe some customer testimonials. Here is a company profile video that TeeFour Productions created with StudioNow for Krystal White Boards.

To prepare for this video, the owner wrote a script covering all of the points that he wanted to make. TeeFour Productions worked with him to narrow the script and create a tight two-minute video. On shooting day, we brought our portable studio setup to Krystal’s offices and filmed with two cameras while the owner read from a teleprompter. We then had other employees demonstrate various functions, such as design, manufacturing, packaging, and installation of the white boards. The entire shoot took under two hours and caused minimal disruption to their normal business routine.

If you’re ready create a company profile video for your business, give TeeFour Productions a call to find out how simple and affordable it can be to get your company video online.

YouTube marketing can mean many things — it could be creating videos to promote your business, or product demonstrations for potential clients, or even instructionals for customers who already bought your product. There are many ways to leverage video content to help your business, but there is one important thing to remember about YouTube: every video is on equal footing.

There are channels that feature “premium” content, but each individual video sits on its own YouTube page, whether it was produced by a multi-million dollar ad agency or a small mom-and-pop store. One area where this has become an extreme example is the beauty industry.

The beauty and cosmetics industry is big business: over $13 billion in annual revenue. And we’ve all seen their ads on television — beautiful young people pouting at the camera in dramatic light. Or fifty-something Hollywood stars who don’t look a day over thirty. That’s the kind of brand recognition that a huge ad budget can buy. But what about online?

In this report from the website Pixability, we can see the impact that smaller players are having on the beauty industry. While the big-name brands all have channels on YouTube, they’re completely overwhelmed by smaller players and individual vloggers who have seized control of the conversation.

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As you can see, there are 45,000 channels that focus on beauty-related topics. That’s a lot of video being dedicated to one industry. Yet only 2% of the 700 million monthly views are going to the big players in the industry. To take it a step further, the top 15 beauty vloggers have over 2 million subscribers!

What does all of this mean to the big players in the beauty industry? The most important thing it signals is that in an industry where image control is crucial, they have no control at all. Even if they were to ramp up their YouTube marketing efforts dramatically, there’s almost no way they could stem the tide of information about their products being put out there by third parties.

Smart YouTube Marketing

If you’re a business in central New Jersey looking to put some videos online, you may not think this has much to do with you. After all, if you had millions of customers critiquing your product on YouTube, you’d have millions of customers. Nice problem to have. But the issues facing the big players in the beauty industry can be instructive to any business.

If you are not controlling the flow of information about your product online, someone else may. That someone may be your biggest fan, or your biggest competitor.  Smart YouTube marketing means taking the initiative and putting your best foot forward, so that anyone who is searching for your product or service is likely to find a message that you’ve crafted, and that serves your goals.

TeeFour Productions can help your New Jersey business with your video production needs. Don’t let your message on YouTube be delivered by someone else, get in touch with us and take charge of your YouTube marketing!