video sample

A good website video can serve many purposes. For visitors to your website, a video introduction can tell them what they need to know about your site, and even make them more comfortable about joining your community or making a purchase.

First and foremost, a website video establishes your identity. If your site is a serious, business-minded endeavor, then your video should be very professional. Professional in its tone, graphics, and voiceover. If your site is more hobby-oriented, your website video should have a fun vibe that showcases your personality and your love of the topic.

Here at TeeFour Productions, we always recommend that our clients host their videos on YouTube. This may seem counter-intuitive when it comes t0 website video — after all, if someone is visiting your site why not host the video there? The answer, simply, is discoverability. A well-made video that provides an overview of your website can lead some of YouTube’s millions of viewers to find their way on to your site. Whether they view your video on YouTube or on your home page doesn’t matter, what matters is that you get your message across.

Website Video Case Study

The owner of UBuildNet.com saw a need in the market for a social networking site that caters to the needs of construction professionals. The need might not be obvious to many people, and he also needed a bit of a sales pitch to achieve a critical mass of construction professionals on his site to make it work. He called in TeeFour Productions to create a video that lays out the concept and details the advantages to working through UBuildNet. Here is the video we created:

We worked with the site owner to craft a script that introduces the concept of UBuildNet and highlights the great services they offer. We then managed the process of auditioning and hiring professional voiceover talent to give the website video a really polished sound. To keep things simple and inexpensive, we used stock photo images to enhance the visuals.

If you need to create a website video for your online project, get in touch with TeeFour Productions and see how we can help you make the most if your site.

When Envelopes.com wanted to create a corporate identity video, they turned to TeeFour Productions for help. Their concept was that they wanted to showcase their facility and the people who make their extensive line of stationary products.

To achieve this, we first met with their team and set up a tour of their factory. Since there are many steps that go into creating their final product, this was an ideal place to shoot. With the noise level on the factory floor being very high, we decided early on to avoid using a host giving a tour.

Instead, over two days of shooting, we got footage of all the different departments doing their jobs. A corporate identity video needs to go beyond just the obvious product shots, it needs to showcase the people and the ethos of a company. In the final product, we see lots of people doing different jobs, and working together as a team.

After the shoot, we assembled a rough cut and reviewed the results with the client. In going over the many shots we had, we were able to determine what was most important to them and what could be left out. This particular client even took the lead in choosing the music, going for something very upbeat and modern. Here is the final video:

Types of Corporate Identity Video

The example above is only one way to approach corporate identity video. There are many other styles that you should consider. An interview with a company officer is one possibility. Using professional voiceover to describe your business is another. There is no right or wrong, and if your goal is to create a sustained campaign, you may choose to utilize all of these. At TeeFour Productions, we’re ready to use all of our skills in visual storytelling to help you to create the best possible corporate identity video.

TeeFour Corporate Identity Video