youtube channel

Ready to create a YouTube channel? At TeeFour Productions, we can help you every step of the way, from coming up with a great channel concept, to producing the videos, to building the channel itself on YouTube.

When attorney Steven Hernandez wanted to create a YouTube channel for his practice, we got together with him to design and create a series of videos that focus on his specialty, DWI defense in New Jersey. Mr. Hernandez wrote a series of short scripts that describe the various legal aspects of DWI charges in the state of New Jersey and demonstrated his expertise in defending these cases.

We began by setting up a simple shoot at his office with a green screen and a teleprompter. At TeeFour Productions, we have a fully mobile setup that can deliver great, studio-quality picture and sound from nearly any location. After Mr. Hernandez finished his readings, we set about creating a series of videos that would have a consistent look and feel that would contribute to the YouTube channel having a strong online identity.

Once all of the videos were completed, it was time to start creating a channel. Google funnels all of the back-end work required to create a YouTube channel through Google Plus. This is actually a good thing when it comes to having a production company like TeeFour build your channel, since we can create a Google Plus page and then make you or your representative a manager of the page. This avoids the necessity of sharing login information but allows us to create content on YouTube using your company’s name.

There are still some administrative hoops to jump through, especially when it comes to verifying your website. This is an essential step, however, as it allows you to place a link back to your website directly on your YouTube channel, and also lets you create annotations within the video that contain an external link. The process is simple, YouTube will provide a snippet of code that your webmaster will be required to upload onto your site.

Building the YouTube Channel

YouTube Channel

A clean YouTube channel design.

In building the channel, we were able to incorporate the clean, white look that is present in both the videos and on Mr. Hernandez’s corporate logo. All of the videos were uploaded with detailed metadata descriptions, titles, tags, and transcripts to optimize SEO and discoverability. To further enhance to feel of a content-centered YouTube channel, we created categories for groups of videos like “DWI Penalties in New Jersey.” This has the dual effect of creating playlists that viewers can watch without having to click from video to video. Now that the channel has been established, the Hernandez law firm can create additional videos at their discretion and simply add them to the existing channel. Adding content to an established channel always has a better feel than uploading random videos under nothing more than your user name.

If you are ready to create a YouTube channel but don’t know where to start, get in touch with TeeFour Productions and let our expertise guide you through the process.